Dear Old Boys’

I am delighted to advise that Norman Levin has agreed to join us as our guest at our Old Boys Dinner in November (second Tuesday as always).  Norman was one of 8 executives that were located on the 26th floor of Trump Tower who worked closely with Donald Trump on the expansion of his business (and yes, my heading was not totally accurate as “with” should have read “about” – but I got your attention!!).  Norman has graciously offered to speak about his time with Trump and provide us with insight on how the US President operates.  This will be very interesting and informative.  Chatham House rules will apply.


Please diarise that the dinner will be held on Tuesday, 14 November 2017 at 7pm (for 7.30 pm) at the Holiday Inn, Potts Point.  I would be most appreciative if you could diarise the date and confirm your attendance as we need to provide an indication of numbers to the Holiday Inn.




Norman completed his matric at SACS in 1966, and earned a B.Bus Sc and Masters in Urban Planning from UCT.


Norman worked for the Trump Organization from 1985 to 1992 in the role of VP and then Exec VP during the go-go years when every few months saw a new acquisition or transaction. It was a very buoyant period that saw the evolution of Trump as an iconic brand as well as an historic fall from grace.


As a direct report to Trump, Norman was responsible for managing the planning and approval of an urban development project located on a 57-acre  site along the Hudson River between 59th Street and 72nd Street in Manhattan. This was Trump’s largest real estate development project. Development of this site generated considerable community opposition. The project, named Riverside South, was 6,100,000 square feet (570,000 m2), and comprises 19 buildings and houses over 10,000 people.


This residential project received its final approvals in 1994, a few years after Norman had resigned to pursue other activities. It took over 20 years to complete the US$3 billion project which is now known as Trump Place.


Prior to joining Trump in 1982, Norman was the urban planning project director for the same site then owned by Macri family (Mauricio Macri now President of Argentina). The project known as Lincoln West was approved with community support, but the Macri failed to obtain financing and the site was purchased by Trump.


Today Norman is the owner of Brilliant Australia and lives in Melbourne. Brilliant Australia employs over 100 people and supplies most retailers throughout Australia with lighting, air movement and electrical products.


Confirmation of Attendance


To assist us with reducing the administration associated with our dinner, I would ask that:


  1. You confirm by return email that you will be attending or are unable to attend; and


  1. If you are able to attend, please deposit your attendance fee of $70 (seventy dollars) (which is the same fee as for the past 4 years) into the following bank account and advise Ian or myself that you have attended to payment:


Account Name:            Ian Fullerton

Bank:                           National Australia Bank

Branch:                        255 George Street, Sydney

BSB:                            082057

Account Number:        145096605

Reference:                   Please provide your full name so that Ian can identify the payment


Your prompt attention to responding and paying would be greatly appreciated.


New addition to organising team


I am delighted to advise that David Penkin is now part of the organising team.


Finally, as I will be overseas in mid-October (and visiting Cape Town), I would ask that you action this email promptly.


I look forward to your attendance at our dinner.




Andrew Cohen